Deb Whitehorse
Digital Experience Designer and Social Media Manager
I’m Deb Whitehorse, a Madison, Wisconsin-based web designer merging the digital and sailing realms. With years of website design and content management experience, I’ve honed the skills to craft websites for businesses and beyond. As an experienced social media channel manager, I’ve also successfully navigated the dynamic world of online engagement.
Let me bring your online vision to life and harness the power of the digital and social media landscape for your business or passion.
Website Portfolio
iceboat.org
iceboat.org, born in 1998 as the online hub for the Four Lakes Ice Yacht Club in Madison, is one of the world’s foremost authorities on iceboating. This platform has been helpful for enthusiasts and has taught me how to organize information effectively. With over 3 million visits, this website is a testament to the passion and dedication of the iceboating community, offering vital knowledge, fostering connections, and celebrating the thrill of this unique sport.
harrywhitehorse.com
The first website I ever created was a digital canvas for my late husband, Harry Whitehorse, showcasing his remarkable artwork. It marked the beginning of my online journey. This website not only revealed his talents to the world but also sparked a digital odyssey that has since evolved and grown.
escow100.org
With a proven track record in managing regattas, curating digital assets, and harnessing the power of Facebook and Instagram, I’ve had the privilege of working with a diverse range of sailing enthusiasts. But my most recent web and social media management project, teaming up with the E Scow class and the Mendota Yacht Club, was an absolute blast, and I had a fantastic time working with this passionate group.
heartland-properties.com
Heartland Properties needed a modern website. Collaborating with the client, we created a digital identity that met their meticulous standards.
riverbirchtherapy.com
Working with a client who valued precision was truly rewarding. Through close collaboration, we breathed life into the client’s vision. The outcome? A website that serves as a testament to the seamless fusion of aesthetics and professionalism, representing the most beautiful and serene addition to my portfolio.
idniyra.org
I serve many roles in the International DN Ice Yacht Racing Association, the largest ice sailing class in the world. In addition to my role as Executive Secretary, I am the Secretary and Treasurer and the website administrator. This online hub offers valuable information and a seamless membership experience. From designing user-friendly e-commerce forms for regatta registration to curating a treasure trove of ice sailing knowledge, this project showcases my commitment to creating exceptional web experiences.
labjet.com
An efficient e-commerce platform powered by WOO Commerce. Did you know that scientists and lab technicians require freezer-resistant tube labels? What I find particularly fulfilling in crafting websites is delving into the specific needs and interests of my clients.
dniceboat.org
Noticing a trend? Indeed, I’m deeply entrenched in the realm of iceboat racing. This website is a no-nonsense platform tailored to provide essential information about DN iceboat racing, guiding interested sailors directly to DN North America or DN Europe
windwardboatworks.com
Designing a website for a boat manufacturer was a fascinating journey. Each project offers the exciting opportunity to dive into the unique needs of my clients.
Runner Tracks Magazine
Runner Tracks, the DN ice sailing online newsletter, is a labor of love close to my heart. I led the DN class in transitioning from print to immersive online publications amidst rising printing and mailing costs and made sure that the customers have the option to order a printed version.
Experience
2009 – Present
International DN Ice Yacht Racing Association
Executive Secretary, Secretary, Treasurer, Website Administrator
1987 to Present
Four Lakes Ice Yacht Club
Secretary & Website Administrator Since 1998
1994-2017
Whitehorse Gallery
Business & Website Administrator
1988 – Present
Head Up Media & Regatta Management
Regatta Management & Media Coordination
Deb Whitehorse
I bring your vision to life with a unique blend of creativity, expertise, and dedication. I specialize in website design, content creation, social media management, regatta organization, event planning, media liaison, publicity, and promotion.
